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☆ F1's fanbase is shifting — and the 'Netflix effect' is only part of that
▼ + stars: | 2024-04-30 | by ( Chris Hawes | ) www.cnbc.com time to read: +6 min

Carlos Sainz of Ferrari during second practice ahead of the Formula 1 Las Vegas Grand Prix at Las Vegas Strip Circuit in Las Vegas, United States on November 17, 2023. Proponents of the "Netflix effect" often point to a poll taken in 2022 which found 28% of American adults considered themselves to be F1 fans, with more than half crediting "Drive to Survive." If this were true it would mean there were an incredible 72 million F1 fans in the U.S. alone. This argument runs out of road slightly however, when you consider that only 2 million Americans tuned in to watch the 2023 Miami Grand Prix. Today, F1 fans are estimated to be around 40% female, up from just 8% in 2017, as well as significantly more culturally diverse.

Persons: Carlos Sainz, Ferrari, Jakub Porzycki, Nielsen, it's, Toni Cowan, Brown, Cowan, Zak Brown, McLaren, It's, Buzz Radar, TJ Adeshola, Aston Martin, McLaren Unboxed, Lando Norris, Oscar Piastri, Thaier Organizations: Las Vegas, Nurphoto, Netflix, ESPN, IndyCar, NASCAR, Prix, Miami Grand Prix, CNBC, North, Anp, Getty, YouTube, Liberty Media, Aston, Aston Martin Racing, Buzz, Formula, sudani Locations: Las Vegas, United States, U.S, North America, North American, Nevada, Aston Martin, Australia, Bahrain

☆ F1's net-zero pledges are colliding with its ambitions to go truly global
▼ + stars: | 2024-04-01 | by ( Chris Hawes | ) www.cnbc.com time to read: +7 min

Oscar Piastri of McLaren during the Formula 1 Saudi Arabian Grand Prix at Jeddah Corniche Circuit in Jeddah, Saudi Arabia on March 9, 2024. But with the Japanese Grand Prix this coming weekend, F1's beleaguered boss Stefano Domenicali will finally be able to provide a rebuttal. F1's growing ambitions in the Middle East and the U.S. have at times transcended the sport. Las Vegas airports dealt with 400 private jets arriving for the Grand Prix, while Singapore saw a 63% increase in September flight arrivals compared to the previous year when its Grand Prix was pushed into October. Third placed Carlos Sainz of Spain and Ferrari celebrates on the podium during the F1 Grand Prix of Italy at Autodromo Nazionale Monza on September 03, 2023 in Monza, Italy.

Persons: Oscar Piastri, Stefano Domenicali, Alexander De Croo, Domenicali, Clive Mason, Stephane Bazire, Bazire, I've, Stefano, Colin Syn, We've, Francois Dumontier, Madeleine Orr, Paul Fowler, Carlos Sainz of, Dan Istitene Organizations: McLaren, Formula, Saudi, Jeddah Corniche, Nurphoto, Getty, United Arab, U.S, Belgian, Formula One, of Australia, Albert, Circuit, F1, Silverstone, CNBC, Las, Prix, Singapore, Singapore Grand Prix, Canadian, Italy's Emilia, Grand Prix, Williams, DHL, Ferrari, of, Autodromo Nazionale Monza Locations: Jeddah, Jeddah Corniche Circuit, Saudi Arabia, Belgium, Monza, Italy, Monaco, United Arab Emirates, Europe, America, Las Vegas, Singapore, Japan, Miami, Grand, Canada, Australia, Carlos Sainz of Spain

☆ How Formula One accidentally helped Las Vegas workers land the 'best contract ever'
▼ + stars: | 2023-11-23 | by ( Sahil Kapur | ) www.cnbc.com time to read: +2 min

Ferrari driver Carlos Sainz of Spain drives past the Sphere during the F1 Las Vegas Grand Prix on Saturday, November 18, 2023 on the Las Vegas Street Circuit in Las Vegas, NV. When Formula One came to Las Vegas, it brought a level of glitz and glamor rivaled only by Monaco. "Las Vegas is now the sporting capital of the world, combined with the entertainment capital of the world. "We think all the largest events in the world belong in Las Vegas. They encouraged Formula One ticket-holders to support workers by avoiding casinos or hotels mired in the labor standoff.

Persons: Carlos Sainz, Ted Pappageorge, weren't Organizations: Vegas, Las Vegas, Circuit, Monaco, Bartenders Union, MGM Resorts, Caesars Entertainment, Wynn Resorts, Culinary Union, Formula, NBC News Locations: Spain, Las Vegas, NV, Sin City, Vegas

☆ Sainz wins thrilling Singapore Grand Prix as Verstappen and Red Bull’s streaks end
▼ + stars: | 2023-09-17 | by ( ) www.cnbc.com time to read: +3 min

Carlos Sainz of Spain driving the (55) Ferrari SF-23 after his pit stop during the F1 Grand Prix of Singapore at Marina Bay Street Circuit on September 17, 2023 in Singapore, Singapore. Runaway standings leader Max Verstappen's winning run ended at 10 races and Red Bull's at 15 — both F1 records — as Carlos Sainz Jr. won the Singapore Grand Prix for Ferrari on Sunday. Red Bull dreamed of winning every race this year but had Verstappen fifth and Perez eighth after struggling all weekend in Singapore. That was the best feeling," Sainz said after celebrating with his team as fireworks lit up the Singapore circuit. Leclerc was fourth after failing to hold off the Mercedes cars on older tires, ahead of Verstappen in fifth.

Persons: Carlos Sainz, Ferrari, Qian Jun, Max Verstappen's, Carlos Sainz Jr, Red Bull, Perez, Sainz, McLaren's Lando Norris, Mercedes, Lewis Hamilton, George Russell, Norris, Carlos, Russell, Ferrari's Charles Leclerc, couldn't, Hamilton, Leclerc, Verstappen, Pierre Gasly, Oscar Piastri, Liam Lawson, Daniel Ricciardo, Kevin Magnussen, Haas, Aston Martin, Fernando Alonso, Lance, didn't Organizations: of Singapore, Marina, Circuit, Red Bulls, Bull's, Singapore, Prix, Ferrari, Sunday, McLaren, DRS, Alpine, AlphaTauri Locations: Spain, Singapore, Hamilton, Verstappen

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